Paul Masters & Ged Mason on Deal Makers Podcast Episode 3: Unlocking Value in Recruitment M&A

We are pleased to share Episode 3 of the Deal Makers podcast, featuring our Managing Director, Paul Masters, in conversation with APSCo Australia’s Lesley Horsburgh and special guest Ged Mason, OBE, HonDBA, CEO of the Morson Group (UK).

In this episode, Paul and Ged explore the key drivers that underpin recruitment business valuations, focusing on what buyers are really looking for and how owners can position their businesses for success. Their discussion blends global perspective with practical insights relevant to recruitment leaders, owners and advisors.

Watch the full episode here:

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Listen to the full episode here:

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During their conversation, Paul and Ged discuss:

• Why niche specialisation can command premium valuations
• The role of contract security and team retention in de-risking a deal
• How and when buyers justify higher multiples — and when they won’t.

Whether you’re building your business for scale, managing succession planning or preparing for a future sale, this episode offers practical guidance to help you unlock value in the recruitment and staffing sector.

We encourage you to watch or listen to the full episode to gain strategic insights into the forces shaping M&A value drivers and to learn how you can better position your business for growth and transaction success.

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